Is Ben & Jerry’s new Ice Cream Flavor, Hubby Hubby, Supporting Vermont Same-Sex Marriages?

Yes, it’s official, Ben & Jerry has changed the name of one of their flavors to Hubby Hubby to support same-sex marriages.  The previous flavor, chubby hubby, will temporarily be called Hubby Hubby as Vermont gives more rights for same-sex unions in its state.  Ben & Jerry’s CEO Walt Freese said:

“The legalisation of marriage for gay and lesbian couples in Vermont is certainly a step in the right direction, and something worth celebrating with peace, love – and plenty of ice cream.”

Now my personal opinon, lol, I don’t know if he relates as he knows many gays or lesbian lovers, but this is a big move for a corporation with years under its belt.  As a marketing specialist myself, I find it quite intriguing.  Advertisers have been scrambling to find ways to market to gays & lesbians as their net income and brand loyalty is the highest among other groups.  The issue has been the morality, if the company can accept the impact it may cause from its already customers, whether religious or traditional impact.  As more gay rights activist step up, companies with younger audiences have broke the barrier and offers same sex induendos lodged in commercial ads, print, or even sitcoms and reality shows.  So when it comes down to it, this is a great marketing move to make money from its young crowd as well as get acquainted with new customers by tremendous media coverage of this controversial issue. Maybe they won’t charge 2 bucks for a yougart-carton size of ice cream or over 5 bucks for the pint!  Go Ben & Jerry’s and look for the new changes in stores to shift in the next few months to a year.

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  1. […] Is Ben & Jerry’s new Ice Cream Flavor, Hubby Hubby, Supporting Vermont Same-Sex Marriages? « … twittertrends.wordpress.com/2009/09/01/is-ben-jerrys-new-ice-cream-flavor-hubby-hubby-supporting-vermont-same-sex-marriages – view page – cached #Twitter Trends of the Day RSS Feed Twitter Trends of the Day » Is Ben & Jerry’s new Ice Cream Flavor, Hubby Hubby, Supporting Vermont Same-Sex Marriages? Comments Feed Twitter Trends of the Day Hello, Twitter friends! Disney Buys Marvel Entertainment! 3 Billion and An Army of Characters to Animate. Read More! — From the page […]

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